Sunday, January 23, 2005

Illusion of Balance

As Eric Sorensen of Resource-Media says, "Your opponents also know the value of science and scientists, and will use them against you. For example, it is still possible, in light of an unusual degree of consensus that human-caused climate change is bad and accelerating, to find scientists who dismiss the concept. Reporters bent on creating an illusion of balance in a story will find them."

You have facts, and the closest version of the truth we can know, yet a bald-faced liar zeros in on the absolute ultimate doubt and substitutes fantasy in place of sound scientific theory. The PA/AP story lends too much credence to 11,000 happy authors (happily duped for sure but happy now) and 25 disgruntled moaning minnies who thought they'd be famous with a Publishamerica POD book. That's bad framing.

The logline is that many more are disgruntled by the reality of the marketplace treatment of PA authors via the product i.e. not ready for publication, maybe ever, and the basic facts of the publishing industry that PA's vanity/hybrid model is designed to fail. For the authors that is.

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