Rove's World

Mr. Rove also understands, better than anyone else in American politics, the power of smear tactics. Attacks on someone who contradicts the official line don't have to be true, or even plausible, to undermine that person's effectiveness. All they have to do is get a lot of media play, and they'll create the sense that there must be something wrong with the guy.

I mean he studied under Donald Segreti for Christ's sake. Hell, lies work on the vulnerable American public. They always have.